The world is getting more and more competitive and brands are fighting for limited editorial and media space. How does one squeeze your brand into the news? This question is the base around which each PR activity is centered. However, every question has a solution and here we go.
One of the simplest tools that PR agencies can ever use could be a PR calendar and actually this is often a well-kept secret of the many top PR agencies. this is often a tried and tested method to consistently keep your brand within the news. It also means you’re not taking mere shots within the dark hoping to hit the target but taking sureshot steps which will win.
All you need to try and do is create a PR calendar on MS Word or Excel and you’re good. you’ll find many templates online too. once you fill in your PR calendar, ensure it contains details of days that are important to the corporate like the day it had been founded, festivals, days which will be tied to the brand, brand launch days, brand BTL activity days and more. Also confirm it carried deadlines, status updates and get in touch with numbers of these who you would like to work with.
Stay sharply focused
When you have a PR calendar, you’re not randomly spreading your energies to market your brand. You build laser-like focus and are ready to reach the target. attempt to make a calendar that covers significant events slated for a minimum of six months.
Identify days to create awareness
There are certain days like festival days and other days like World Computer Day, Brownie Day, World Wildlife Conservation Day. search for days which will link to your brand and promote on those days with some activities. as an example , if you run a restaurant , you’ll celebrate Brownie Day by giving some away to kids in an orphanage. This heart-warming gesture will win hearts and editorial space as you spread smiles.
When you create a buzz around something lie say World AIDS Day, the media is hungry for news on this theme during that period and you’ll tap into this chance to get publicity.
A constant flow of activity
Instead of one-off press releases, the regular stream of data to the media will increase the prospect of your release getting picked up. you’ll also feature constantly within the news building brand recall. Press clippings are often shared with followers on social media to realize further leverage.
Makes things easier
Once you’ve got a PR calendar, things automatically start becoming easier. It’s easier to schedule and co-ordinate activities from one place. Your tracking also will become much better .
Work ahead and obtain better results
Since you’ll be starting work earlier, you get adequate time to brief the media about launches, new products or services or initiatives. This also gives you ample time to make customised pitchesand increase your success rate. Besides this, special supplements and issues are prepared well beforehand and this allows you to cash in of such opportunities.
