Daniel J. Edelman popularly referred to as Dan Edelman is one among the most important pioneers within the PR industry. He was the founder and chairman of one of the most important PR firms in the world – Edelman. This iconic firm had humble beginnings in a very small office at Chicago in 1952. However, it grew into the largest agency in the world with 63 offices in 26 countries and over 4,600 employees. the corporate generated a revenue of $660 million last year.
Daniel J. Edelman died of congestive coronary failure in 2013 but his legacy remains and Edelman remains an influence to reckon with. Born on July 3, 1920, he was the son of lawyer Selig and concert pianist, Selma Edelman.
Accolades & Awards
Daniel J. Edelman was much feted and received his alma mater’s first Dean’s Medal for Professional Achievement and Public Service in addition to the Publicity Club of Chicago’s first Lifetime Achievement Award. He was also the recipient of the public Relations Society of America’s highest honour, the Gold Anvil.
Education & Early Career
He studied at the DeWitt Clinton highschool in the Bronx. He graduated from the Columbia University in 1940 and also secured a Master’s Degree in Journalism there. He started his career as a sports reporter at a newspaper in Poughkeepsie, N.Y. Post. He served in a military psychological warfare unit in world war II and this work was broadcast in Europe. After the war ended, he became an evening news reporter for CBS in NY. He didn’t stay in this job for long and moved on to becoming a publicist for Musicraft Records. He has got to his credit the promotional campaigns for jazz stars like duke ellington, sarah vaughan and artie shaw.
PR Campaigns For Posterity
Some of his most brilliant PR campaigns have gone down the annals of PR history. Once he had to market a radio show hosted by Mel Torme which was sponsored by The Toni Company. He came up with a tremendous idea of packaging the album during a cover that seemed like a hair care kit and distributed it to local DJs to grab press attention.
The campaign was such an enormous hit that he was given a second one too, to market the brand’s home perm kit. He crafted a promo campaign with two identical twins, one who sported a fashionable salon perm and one who had done her own at-home perm with a Toni set. The “Toni twins” were then taken on a tour and ladies were challenged to check out who had the home perm. This was an enormous hit too.
Another big campaign was when he had actor Vincent Price to market California’s wine industry. He booked spots for him on ‘The Tonight Show’ and therefore the actor challenged Zsa Zsa Gabor to differentiate California wine from French wine. She couldn’t figure out the difference.
He also dabbled with politics and had enough clout to push for of clients like Concorde with the Congress. He also worked on drumming up public support for Maya Lin’s Vietnam Memorial Wall project in Washington, DC.
