Direct to Consumer meat brand, TenderCuts that is disrupting the meat delivery industry through its omnichannel route. Marking Women’s Day 2022 TenderCutslaunched its first predominantly women store at Neelankarai, Chennai.
The predominantly Women Store was an extension of TenderCuts vision to enable all shoppers (especially women) step into a meat/ fish buying experience without any encumbrance.
As an equal opportunity employer, TenderCuts employs women, trains, deputes them to perform various tasks including store management, Customer service, Accounting, Butchering and Housekeeping. TenderCuts is also planning to launch such stores across India.
Currently, residents living in the vicinity of Neelankarai, would be the first group of customers to have the unique experience of purchasing meat and seafood from this store.
Speaking on the occasion, Ms. Aruna Jathar, Chief Marketing Officer at TenderCuts said, “As a woman, I’m proud to be a part of a brand that values women and allows women to break gender stereotypes. TenderCuts is a brand that has always encouraged women to don different roles and responsibilities ensuring a better career for themselves. This is a first of its kind initiative in the retail segment as we welcome our customers including women to enjoy the meat and seafood buying experience at our stores.”
Speaking on the occasion, Mr. Sasikumar K, Co-Founder and the Chief Business Officer said, “Butchering is not a common career opportunity for most women but at TenderCuts today, there are more than 100 women butchers who are trail-blazing a new career. We are very proud to have launched this predominantly women store in Chennai and planning to launch more such stores across India.”
Making the occasion of Women’s Day more exciting for the customers of TenderCuts, the brand is also offering all the women walk-ins, a flat 15% off on every purchase of over Rs. 250 and flat 25% off on purchases over Rs. 500.
