Chennai, 4th October 2022:Perfetti Van Melle India introduces India’s first cream filled caramellollipop with the launch of Alpenliebe Popfills. Based on the consumer insight of kids preferring to lick the lollipop first and then chomping on it, the latest delectable innovation is aimed to offer a unique and differentiated ‘Lick & Chomp’ experience of creamy, caramel filling inside the lollipop clubbed with the crunchy exteriormaking it a first for the brand and the category
One of India’s most-loved candy brand, Alpenliebe has been the leader in the lollipop category.Brand intends to strengthen its position through the latest innovation ‘Alpenliebe Popfills’. The productis priced at INR 5/- and is available across retailstores inIndia.
The roll-out of Alpenliebe Popfills is being supported by an announcer communication which will form the pillar of the 360-degree campaign.
Link to the TVC:https://www.youtube.com/watch?v=2sqdiNC5qyE
Sharing views on the new product launch, Mr. Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said, “Alpenliebe, through its philosophy of “Bringing hearts closer” has delighted consumerswith innovative offerings. Launch of Alpenliebe Popfills unlocks a huge opportunity for the brand. The launch communication is yet another attempt to engage with our consumers and provide them an opportunity to deepen the family bond.”
