Madurai:
Crompton Greaves Consumer Electricals Limited, one of India’s leading consumer durables companies, has unveiled its first Crompton Exclusive Showroom in Madurai — a landmark launch that brings together the complete range of Crompton and Butterfly products under one roof. This first-of-its-kind showroom in India offers consumers a one-stop destination for premium lifestyle, smart technology, and comprehensive home solutions.
Spread across 2,700 sq. ft., the showroom is designed to provide a premium, immersive experience with sustainable design features. Consumers can explore and purchase Crompton’s entire portfolio, including Fans, Geysers, Air Coolers, Lighting, Large and Small Kitchen Appliances, along with the Butterfly range. Interactive live display zones, such as a Kitchen Demo area and fully functional fan and lighting setups, allow visitors to test products and experience their performance first-hand. Trained experts are available on-site to provide guidance and personalized recommendations.
Speaking on the occasion, Mr. Anand Kumar N, Group Sales and Service Head, Crompton Greaves Consumer Electricals Ltd, said, “The launch of our exclusive showroom in Madurai marks a significant step in bringing our entire portfolio closer to consumers. It embodies our commitment to innovation, convenience, and a premium shopping experience.”
With this launch, Crompton aims to redefine consumer engagement in the electrical durables segment and plans to expand this experiential format across major towns in India, offering consumers an interactive space that blends technology, lifestyle, and design for a truly hands-on shopping experience.
