PR is all about fresh ideas and innovation to catch the eye of your target. Tried and tested PR activities may work but to obtain that extra boost, it’s creativity that pushes the surge in reach. In today’s world of media clutter, you’d need powerful creative ideas to succeed in your target. Now wonder PR firms today are vying with one another to urge creative.
Carlsberg Beer as an example once came up with a tremendous campaign in 2015, an outsized poster that said “Probably the simplest poster in the world’ and had a faucet dispensing free beer. Needless to mention, it had been an enormous hit and gained tonnes of publicity.
In 2015, Sky Atlantic created an 8-foot animated ice bear to market its new crime drama, Fortitude. This realistic animal was then unleashed in various places in London and gained many eyeballs and was talked about for days.
Step into the mind of the client
The first step to getting creative is to also stay conscious of whom your target is. Your creative ideas got to be at A level that they will easily understand. Understand their aspirations, their lifestyle and grab all the knowledge that you simply can about them. the higher your research, the higher your PR campaign is probably going to be.
Collaboration fuels creativity
While getting to brainstorm for creative ideas, usher in someone new to the discussion. The person needn’t even get on your team. this will bring a fresh perspective and present exciting, new ideas that you simply may never have thought of!
Hire an ingenious Director
A global study done last year revealed that more PR agencies were hiring Creative Directors to figure on their PR campaigns. This not only brought within the flair and finesse of professional marketing, these went on to form a mark amongst clients.
Throw the principles to the winds
If you’ve been playing safe with ideas, it’s now time for a change. Put those rules out of your mind and think out-of-the-box. Let everyone participate, write down all ideas, albeit some sound remarkably silly. you’ll later pick what is going to work from this list. agitate your brain! the proper side of your brain is more visually oriented, so doodling can help start your creative engine. Drawing also helps you to relax and you’ll soon be brimming with ideas.
Be creative in communicating
Don’t make boring PPTs. Liven them up with animation, videos, infographics and more. These are more easily understood and offer better recall value too. Develop videos that have the potential to be viral and you’ll even chuck that boring press release!
Bring in the creative culture
To foster creativity, it’s important to form this a part of the work culture. Regular creative discussions and new experiences besides watching creative work can generate fresh ideas. Reward creativity and shortly it’ll become a habit.
Bring the creative dimension into PR and watch it improve sales and brand image.
