Kancheepuram Varamahalakshmi SilksOpens its new show room at Adyar, Chennai

Kancheepuram Varamahalakshmi SilksOpens its new show room at Adyar, Chennai

Chennai, Adyar, 29th December 2024: Sai Silks (Kalamandir) Limited (Sai Silks or SSKL), one of the leading retailers of ethnic apparel, particularly sarees, in South India in terms of revenue and profit after tax in Fiscal 2019, 2020 and 2021 (as per a Technopak report), Chennai today. The new SSKL format store offers our entire range of premium silk sarees and Kanchipuram sarees. The new store, which is strategically located in a prime area, is part of our cluster-based approach.”
Sai Silks Kalamandir Limited, Managing Director, Mr. Prasad Chalavadi added, “We believe our VaraMahalakshmi stores provide a unique experience and customer service, which combined with our inventory and variety of SKUs that we offer, enables us to attract and retain a growing customer base. From here on, we intend to open 25 additional stores across South India and these are planned over the course of next two Fiscals.”
The VaraMahalakshmi retail brand format was established in 2011 with the first store opening in Chickpet, Bengaluru, and has been further scaled in cities such as Bengaluru, Hyderabad, Chennai, Vijaywada, Nellore etc.
VaraMahalakshmi stores are more traditionally decorated and reflects the brand’s roots in the Kancheepuram culture. It was conceived as a brand which would reinvent the handloom saree business and offers Kanchipuram silk sarees and other handloom and occasion-wear sarees under one roof.
Sai Silks has four store formats including Kalamandir, VaraMahalakshmi Silks, Mandir, and KLM Fashion Mall, offering products to various segments of the market that include premium ethnic fashion, ethnic fashion for middle income and value-fashion, with a variety of products across different price points, thereby catering to customers across all market segments.