Tamil Nadu, December 31,2025: Tiruppur – In celebration of Dhoti Week 2026 and the upcoming Pongal festival, Ramraj Cotton is proud to announce the launch of its special traditional collection. Featuring premium dhotis paired with stylish colored shirts for men and children, the collection is designed to honour Indian heritage while supporting the weaver community.
Preserving Heritage Through Innovation
To mark this year’s celebrations, Ramraj Cotton introduces the Culture Club range for men, featuring vibrant color shirts paired with traditional dhotis, priced at Rs. 595 and Rs. 695. For the younger generation, the Little Star collection offers matching border dhotis and shirts, priced at Rs. 395 and Rs. 495.
These combinations reflect the core values of Ramraj: prosperity, creativity and the nurturing of cultural pride from an early age.
A Legacy of Dignity and Weaver Support
Since the Tamil Nadu Government declared January 6 as Dhoti Day in 2015, Ramraj Cotton has observed Dhoti Week annually. The initiative serves a dual purpose: promoting India’s national attire and enhancing the livelihoods of rural weavers. By modernizing traditional wear and offering it at accessible price points, Ramraj continues to ensure that cultural attire remains a staple in the modern wardrobe.
Founder’s Vision: Elevating the Dhoti
The success of Dhoti Week is rooted in the vision of Mr. K.R. Nagarajan, Founder and Chairman of Ramraj Cotton. Inspired by Mahatma Gandhi’s mission of rural empowerment, Mr. Nagarajan has spent decades researching and developing dhoti varieties that appeal to all sections of society. Under his leadership, the dhoti has been transformed into a symbol of dignity and professional respect.
“This achievement is not merely a corporate milestone for Ramraj,” the company stated. “It is a collective victory for Tamil heritage and Indian tradition, made possible by the unwavering support of the people.”
The Spirit of Pongal
Aligning with the philosophy that clothing protects dignity, the Dhoti Week 2026 collection serves as a landmark cultural event. These special Pongal offerings at attractive prices allow families to celebrate the harvest festival in traditional attire with pride and joy. These exclusive offers are applicable within Tamil Nadu & Pondy.
Official Launch
The Dhoti Week 2026 collection was officially unveiled by the Ramraj Cotton leadership team:
- Mr. K.R. Nagarajan – Founder & Chairman
- Mr. B.R. Arun Eashwar – Managing Director
- Mr. S. Aswin – Joint Managing Director
- Mr. K.A. Selvakumar – Chief Executive Officer
- Mr. A. Ganapathi – Chief Executive Officer
About Ramraj Cotton: Ramraj Cotton is India’s leading traditional wear brand, dedicated to the production of high-quality dhotis, shirts, and traditional garments. Founded with a mission to uplift the weaver community and preserve Indian culture, the brand has become a household name synonymous with quality, tradition and social responsibility.
