Chennai, 2nd August 2024: Bengaluru-based EV startup, River, comes to Tamil Nadu with the launch of its first store in Chennai. Located in the bustling area of Anna Nagar, the store offers an immersive experience to its customers. It showcases all of River’s offerings including Indie, accessories and merchandise. Spanning an area of 1600 sq. ft., this will be River’s first company-owned outlet outside Bengaluru.
The River Store Anna Nagar has an inviting and vibrant atmosphere that offers an exclusive experience to both walk-in and delivery customers. River stores, including the one in Anna Nagar, are designed to showcase the brand’s newly defined aesthetics that incorporates ‘flow lines,’ pebbles, and other organic shapes that evoke the essence of rivers. At the core of the store’s aesthetics are carefully designed habitats. The first habitat depicts how Indie can blend into daily life. The second habitat portrays Indie in Chennai’s local cityscape with layered illustrations. The narratives align with River’s ethos, taking people from where they are to where they want to be.Here, River’s core values truly come to life.
River will expand its footprint to Kochi, Coimbatore, Trivandrum, Ahmedabad, Surat, Mumbai, Pune, and Nagpur next.
Speaking about the milestone, Aravind Mani, Co-Founder and Chief Executive Officer, shared – “Tamil Nadu is a special market for us. In fact, many of our employees who’ve been with us from the start are from this region. We’ve also done extensive testing for the Indie across extreme weather conditions and terrains in many parts of this state. Launching a company-owned store in Chennai is an important milestone for us. We have received a sizable number of pre-orders from this market, which we aim to fulfill in the coming weeks. With this launch, I am proud to announce that River is now present in three states across India. By year-end, we plan to expand to 50 cities.”
The Indie is priced at INR 1,39,335 (ex-showroom, Chennai). Customers can visit the store and take test rides, browse through the merchandise or purchase an Indie. Customers can also visit www.rideriver.in and book test rides or purchase an Indie, at their own convenience.
The River Store in Chennai is located at Anna Nagar: J-10, 6th Avenue Road, Anna Nagar East, Chennai – 600102.
