Breaking away from the predictable, Scoop Dawg is Chennai’s bold new frozen dessert brand that’s quickly becoming one to watch. Chef-led and creatively charged, it’s designed for a generation that’s visually fluent, culturally curious, and hungry for experiences that feel as good as they taste.
Launched in early 2025, Scoop Dawg brings a distinctly fresh energy to India’s frozen food space with a menu of over 25 products that span indulgent scoops, outrageous sundaes, plant-based pops, and even a pani puri sorbet. Its flavours speak to both nostalgia and novelty, from burnt honey vanilla bean and 75% dark chocolate to vegan mango chili.
But Scoop Dawg is more than a product. It’s a brand built on story and personality. With packaging that’s loud and playful, a voice rooted in street slang and Tanglish puns, and a visual world co-created with local Tamil illustrators, it’s a brand that doesn’t just speak Gen Z — it gets them.
The name ‘Scoop Dawg’ itself captures the brand’s spirit: irreverent, pop-culturally fluent, and unmistakably fun. Since its debut, it has shown up in all the right places from college festivals to hyperlocal cultural hubs while building a steady following through its distinct tone, design language, and immersive presence.
Fan favourites like the “Drool Bowls” — over-the-top sundaes made for both the ’gram and the gut , have already earned a cult status in Chennai. As it grows, the brand is exploring new formats and retail touchpoints, with a consistent focus on staying rooted in local culture and original storytelling.
Currently available across select Chennai outlets and delivery platforms, Scoop Dawg’s journey is just getting started. With a strong creative team and a clear sense of purpose, it’s carving out a space of its own and quietly, confidently, shifting the frozen dessert narrative in India.
