Chennai, India – September 02, 2024: Social Beat, one of India’s leading digital marketing agencies, announced winning two awards, Gold and Silver at the Internet Media Awards (IMA) 2024 South Edition for its campaigns for Samsonite and Shobitam.
The IMA South Edition is a highly regarded platform that awards excellence in digital marketing across various categories. Social Beat’s innovative strategies and creative excellence was recognised for the following categories:
1. Silver Award: Best Digital Campaign – Samsonite
Social Beat’s ‘Tested like Samsonite’ campaign exemplified creativity, strategic thinking, and a deep understanding of the brand’s core values. The campaign was a tribute to those individuals who demonstrate immense strength and resilience while facing life’s challenges by drawing parallels between such individuals and the rigorous tests of strength and durability each product at Samsonite undergoes.
2. Gold Award: Best Use of Social Media – Shobitam
The Shobitam campaign was a well-crafted blend of influencer partnerships, user-generated content, and targeted advertising. The campaign significantly boosted brand awareness and sales by showcasing Shobitam’sunique offerings in ethnic wear, and building a vibrant community online of fashion enthusiasts in the USA & Australia region.
Vikas Chawla, Co-founder, Social Beat, said, “Winning two Awards at IMA 2024 South Edition is a proud moment for all of us. These awards are a testament to the creativity and dedication of our teams. We are grateful to our clients, Samsonite and Shobitam, for their trust and collaboration. We remain committed to pushing the boundaries of digital marketing and delivering impactful campaigns that drive real results.”
Social Beat’s dual victory at the IMA 2024 South Edition is a reiteration of its reputation for creative excellence in the digital marketing industry.
