When you speak of PR , it’s such a huge subject that it’s tough to undertake and fit it into tiny containers. Good PR is all about building a positive brand image for a brand or individual. an image which will be trusted and revered . This doesn’t happen overnight and has got to be well-planned and strategized.
The Four P’s of PR are Protect, Promote, Perform and Prove. Following these four faithfully will make every PR campaign an enormous success. the best PR campaigns have used this formula successfully.
Protect
Building a decent reputation isn’t easy, so every brand must invest time and money towards building trust and goodwill. Once the brand begin to occupy a specific positive space within the customer’s head, it’s important that this remains sustained. Therefore, all efforts to guard the reputation gained must be taken in terms of carefully articulated press releases and knowledge that reaches the general public .
Crisis management is one among the foremost challenging situations that PR faces. When a corporation or brand finds itself embroiled in scandal, this might directly impact its stock prices and sales. the knowledge being passed about things may or might not be true. It’s up to PR agencies to keep their eyes and ears open for any negative reports about clients and either pro-actively kill the stories or instantly enter damage control mode and plan to sort things out. Failing to try to to this will be detrimental to the longer term of the brand.
Promote
Once press releases are drafted and everything set to attach with the media is prepared , the PR agency must not waste one minute. Connecting and promoting the news with something newsworthy enough to hook them is the key. It might be an innovation, a brand new product launch, a bit of data that’s completely fresh.
To make this truly effective, it’s important to really build bridges with reporters and editors. Personal relationships with them takes patience and persistence but this is often a key think about getting the news you would like disseminated.
Perform
Earlier PR wont to be an activity delinked from the remainder of a company’s marketing activities. However, modern PR is totally different and is predicted to align and contribute to the profitability of a corporation . Today, the expectations from clients are very different. PR cannot succeed to its fullest on its own. It must properly integrate with marketing, social, digital, IT, data, insights, and /customer market intelligence.
Prove
Giving clients effective proof of the efficacy of a PR campaign won’t only keep them happy but usher in repeat business and word-of-mouth referrals. The impact must be measured using metrics and this may help the brand gain customer insights and proper any wrong assumptions that may have been received . The insights provided must be data driven in order that customers can tweak their offerings based on this. To be taken seriously, PR must deliver tangible benefits that reflect in improved brand perception and in increasing sales.
